As a web designer my goals are to improve a website’s appearance, layout, and, in some cases, the content. Choosing the right colors, fonts and imagery is essential to invoking a good user experience. I strive to provide good web design, that is easy to use, aesthetically pleasing, and suits the user group and brand of the website. I prefer to design with a focus on simplicity, so that no extraneous information and functionality that might distract or confuse users appear. My hope is to provide a site that both wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration. Below are a few examples of my web designs…
The Client
Inter-gration CPA is an independent accounting firm offering Accounting & Bookkeeping, Tax Preparation and CFO/Controller Assistance services to small and medium sizes business, independent professionals and individuals in Halton Hills, Brampton, Mississauga, Milton, Caledon, Orangeville, and surrounding areas.
The Challenge
- Outdated website design and web presence
- A place to house important articles and information we would like to relay to our clients
- A portal for how to get in touch with us; an online representation of Inter-gration.
- Need to create a Brand identity including logo design.
The Solution
Client reached out for assistance with brand creation starting with logo design. A few logo design options were designed and presented, and the client chose the existing design. Additionally, custom print design for business cards and for folders was part of the design process.
logo design
Later, I was contacted and asked to design a web presence; which you can view herein. I wanted to ensure we used financial friendly colors (the blues and greens)… but I wanted to elevate the design with sophisticated image choices. I chose a strong image of a man in a suit coupled with a tagline about strength…
The Client
Namaste a local cannibis ecommerce company was seeking to elevate their existing web design by offering many different ways to shop, and to inspire users to convert / purchase.
The Challenge
The website has wide variety of features including an extensive ecommerce presence with a variety of ways to filter products. The challenge was to create a varying way of displaying these products as lift-off from the home page. A place for displaying the current featured products, specials, or highlights, multi-filters, etc.
The Solution
Creating a slider above the menu fold rather than a typical below the menu slider to capture users attention to the offer being presented. The user is presented with a variety of ways to shop, from filtering the products by various brands, categories, features, etc. throughout the home page ensuring that the user is able to navigate with or without the need to access the menu system.
In addition, a call to action is added to ensure users can sign up for deals and for customer conversion.
A Featured area for the deals of the day,most popular categories, or special days, ie. Father’s Day, or other special offers.
To instill customer stuff confidence testimonials and payment security features are alsio included on this page.
